Founded in 2009 by music producer Alexander Munoz (Alex Reliic), "Straight Up!" is a label focusing on the perfect mix of Underground and Electronic Dance Music.

With massive experience in the industry as co-founder of the now defunct "Real Legacy Music", Alex's new found passion for Electronic Dance music takes him to adventure in this new label that will function as the mirror where his unique taste for music will be reflected.

The mixture of underground sounds, unique loops and high levels of rhythm is what "Straight Up!" is all about, ranging from Electro House, to Fidget House, Tech House, Dirty House, Techno music and everything in between, it's certain that this home is not for the conventional minds!